What color is Pluto? The answer, revealed in the first maps made from New Horizons data, turns out to be shades of reddish brown. Although this is reminiscent of Mars, the cause is almost certainly very different. On Mars the coloring agent is iron oxide, commonly known as rust. On the dwarf planet Pluto, the reddish color is likely caused by hydrocarbon molecules that are formed when cosmic rays and solar ultraviolet light interact with methane in Pluto’s atmosphere and on its surface.